- Frank Tian
Credit Card In Rate Rising Cycle
As the interest rate, the rising cycle begins,
How does that impact the credit card industry?
This Financial Brand piece highlights several key trends: ๐
๐ More attention on low-rate card offerings
With high inflation and higher rates,
More consumers will carry the balance.
๐ More values; more choices
High inflation makes high cashback offers attractive.
More category choices allow customers to choose.
๐ Innovative rewards from partnerships
Leverage partnersโ tech and brand,
Grow the card offers reach.
๐ New features such as crypto rewards
Even the crypto prices are always volatile,
Crypto rewards cards cater to consumer interests.
๐ณ Credit card is still a fiercely contested arena.
As various players continue to innovate and partner.
In the past quarter, Visa/MC saw 20%~ card volume growth Y/Y.
US consumers increased card balances by $71 billion or +9.2% Y/Y.