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Credit Card In Rate Rising Cycle

  • Frank Tian
  • May 30, 2022
  • 1 min read

As the interest rate, the rising cycle begins,

How does that impact the credit card industry?


This Financial Brand piece highlights several key trends: 👇


👉 More attention on low-rate card offerings


With high inflation and higher rates,

More consumers will carry the balance.


👉 More values; more choices


High inflation makes high cashback offers attractive.

More category choices allow customers to choose.


👉 Innovative rewards from partnerships


Leverage partners’ tech and brand,

Grow the card offers reach.


👉 New features such as crypto rewards


Even the crypto prices are always volatile,

Crypto rewards cards cater to consumer interests.


💳 Credit card is still a fiercely contested arena.

As various players continue to innovate and partner.


In the past quarter, Visa/MC saw 20%~ card volume growth Y/Y.

US consumers increased card balances by $71 billion or +9.2% Y/Y.


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