top of page
  • Frank Tian

Credit Card In Rate Rising Cycle

As the interest rate, the rising cycle begins,

How does that impact the credit card industry?

This Financial Brand piece highlights several key trends: ๐Ÿ‘‡

๐Ÿ‘‰ More attention on low-rate card offerings

With high inflation and higher rates,

More consumers will carry the balance.

๐Ÿ‘‰ More values; more choices

High inflation makes high cashback offers attractive.

More category choices allow customers to choose.

๐Ÿ‘‰ Innovative rewards from partnerships

Leverage partnersโ€™ tech and brand,

Grow the card offers reach.

๐Ÿ‘‰ New features such as crypto rewards

Even the crypto prices are always volatile,

Crypto rewards cards cater to consumer interests.

๐Ÿ’ณ Credit card is still a fiercely contested arena.

As various players continue to innovate and partner.

In the past quarter, Visa/MC saw 20%~ card volume growth Y/Y.

US consumers increased card balances by $71 billion or +9.2% Y/Y.

Innovation and Inflation: Two Trends Changing Credit Card Marketing


Recent Posts

See All

๐Ÿš— How is the auto loan doing in 2023 so far? Everything is up. ๐ŸŸฆ Auto Price Up The new car price index continues to climb in May, +4.7% Y/Y. It has grown 21% since Feb 2020. Many models become luxu

The Economist recently published a piece to highlight the resilience of credit cards in developed economies. In the US, the credit card balance dropped as much as 16% during the pandemic*, but has mad

bottom of page