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  • Frank Tian
    • Nov 10, 2022
    • 1 min read

⛑️ The Pricing Lifeline for Fintechs

⛑️ In the challenging environment

BCG throws out a lifeline for Fintechs


👉 Pricing Optimization


Pricing is an important tool to keep up revenue with the rising funding and operational cost.


The opportunity is not only for B2C/B2B fintechs, but also for incumbent banks and credit unions.


A brief summary of the BCG report:


🟦 Many fintechs fail to understand customers’ pricing sensitivities; lack of focus leads to limited data and technology.


🟦 An effective pricing strategy can better capture the full value of service and products vs. unprofitable volume growth.


🟦 A suite of pricing opportunities to consider:


🔳 Higher price productivity - match price with value


🔳 Selling full franchise - offer more value with a bundle


🔳 Smoothen revenue profile - switch to subscription for example.


Full report by BCG on Financial Institutions:


"Why Pricing Optimization can be a Financial Lifeline for Fintech"



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